Benefits for You and Your Business:

• I work with Professional who are really good at what they  do, but struggle to attract enough clients consistently.
• My clients benefit from exceptional, affordable marketing strategies and client-attracting websites.
• Get more prospects to call you first, without you having to chase after them.
• Get real and measurable results from all of your marketing activities
• Get you pointed in the right direction of growth

Clients Who will Benefit Most:

• My clients are Consultants, Coaches, Small Business Owners and Entrepreneurs that provide a professional service to their clients.
• Examples are: accountants, consultants, business and life coaches, chiropractors, massage therapists, independent financial advisors, real estate agents and mortgage brokers, auto brokers, photographers, meeting planners, etc…
• Our clients are really good at what they do, but they struggle to market themselves and attract more clients consistently to their small business. They are experts in their field, but NOT experts at marketing their services.

Your Marketing Success Approach:

Guerrilla Marketing

The term guerrilla marketing was coined by Jay Conrad Levinson in his 1984 book Guerrilla Marketing as an unconventional system of promotions on a very low budget, by relying on time, energy and imagination instead of big marketing budgets. The term, guerrilla marketing has since entered the popular vocabulary to also describe aggressive, unconventional marketing methods generically.

When implementing guerrilla marketing tactics, small size is actually an advantage instead of a disadvantage. Small businesses and entrepreneurs are able to obtain publicity more easily than large companies; they are closer to their customers and considerably more agile.

In The Guerrilla Marketing Handbook,Levinson states: "In order to sell a product or a service, a company must establish a relationship with the customer. It must build trust and support. It must understand the customer's needs, and it must provide a product that delivers the promised benefits."

The following principles are the foundation of guerrilla marketing:

• Guerrilla marketing is specifically geared for the small business and entrepreneur.
• Guerrilla marketing should be based on human psychology instead of experience, judgment, and guesswork.
• Instead of money, the primary investments of Guerrilla marketing should be time, energy, and imagination.
• The primary statistic to measure your business is the amount of profits, not sales.
• The marketer should also concentrate on how many new relationships are made each month.
• Create a standard of excellence with an acute focus instead of trying to diversify by offering too many diverse products and services.
• Instead of concentrating on getting new customers, aim for more referrals, more transactions with existing customers, and larger transactions.
• Forget about the competition and concentrate more on cooperating with other businesses.
• Guerrilla Marketers should always use a combination of marketing methods for a campaign.
• Use current technology as a tool to empower your business.